Start Your Doula Business
with Julia
A self-paced online course for new or aspiring doulas
The #1 mistake doulas make…
I’m a lifelong learner! I have a literal chest of certificates in my office gathering dust.
When I first started my doula business, I thought I would get more clients if I had a massage qualification… if I knew how to do bellybinding… if I specialised in Ayurvedic cooking…
I kept adding more and more doula skills to my tool belt, but without clients, what is the actual point?
You study maternal care because you want to work with families. You want to make a difference and contribute to a kind and caring world.
But without business skills, your life-changing maternal care skills are gathering dust just like your certificates!
But, it’s not feminism if women don’t get paid
Don’t get me wrong… postpartum training is important.
But to actually change the lives of families, you also need to get comfortable with making money.
Long ago, I realised that we could never build the postpartum renaissance with the unpaid labour of women. We can’t change the way we care for mothers without addressing the way we underpay and undervalue women.
The new economy values women’s work, energy and time.
This online course is a collection of my Greatest Hits!
Postpartum Training is obviously my life's work - I've been doing it for 15 years.
But I've also dedicated a lot of my time to supporting women in business. True story: I used to own a second business called Your Doula Business, but Newborn Mothers grew too big and I just couldn't do both.
When I started out as a doula, I had to learn how to sell from business coaches in other industries. BUT maternal care is different. I’ve spent the last fifteen years figuring out how to market and sell maternal care in a world that doesn’t value women.
This online course is a compilation of all the best lessons I’ve ever created on business and marketing.
Introducing
*Start Your Doula Business*
Introducing *Start Your Doula Business*
This online course does what it says on the packet - cheesy but true! 🧀
What you’ll learn:
✓ Everything you need to know to start a doula business, anywhere in the world
✓ An overview of certificates, regulations, business structures and legal and financial requirements
✓ Create and price your products and services for a sustainable and profitable business
✓ Get insight into your ideal client and the journey she takes to finding and booking you
✓ Create a brand and build a website that gets you clients
✓ Gain a deeper understanding of your own strengths and build a business that works for you
✓ Overcome limiting beliefs about money and value
This is for you if:
You haven’t started your business yet, or you’re right at the beginning.
You feel overwhelmed or unsure where to begin.
You prefer learning at your own pace, on your own schedule.
In your own time, in the comfort of your own home, anywhere in the world
Each lesson is presented in video, audio and text to suit your learning style
Includes worksheets, activities and bonus resources
Accessible from any computer, tablet or device
Downloadable so you can work offline
Instant access - get started today!
Lifetime access
Important!
This is a self-study business course. It does not include doula training or access to our educators or other students. This business course assumes you are already qualified (or at least studying) to provide maternal care.
If you want to learn how to be a postpartum doula, including scope of practice, code of ethics, referrals and postpartum care based on scientific evidence, please enrol in Postpartum Education and Care Professional Training instead.
What you’ll learn
Foundations of starting a maternal care business
Understand postpartum care and how to market in an emerging industry
Learn what is required to start your business (with a checklist!)
Find out about legal documents and if you need legal advice
Overcome limiting beliefs about women and women’s work
Develop a confident mindset as a professional and business owner
Identify limiting beliefs about money and how to overcome them so you can set and reach your money goal
Identify your strengths (aka your special sauce) and create a business that works for you
Identify and reach your clients with ethical marketing
Understand how your clients think and feel so you can connect with them
Map your customer journey so that you can help customers find you in all the right places
Build a website that sells while you sleep
Why you need a website and what to write on it
Design your brand and create a style guide (for free!)
Launch your website and start email list in the simplest and quickest way possible (DIY options available!)
Create and price your products and services
Get creative and consider one-on-one services, group services, digital products and physical products to build offers you feel proud to sell!
Price your products and services - the maths is easy but the emotions are difficult and we’ll cover both
Learn how to sell by describing your products and services in a way that helps your clients decide to buy
Earlybird Enrolments Now Open - Save AU$200!
Earlybird Enrolments Now Open - Save AU$200!
Instant and lifetime access to self-study lessons
Aussie dollars
$550 AUD
$330 AUD
Including GST
US dollars
$370 USD
$220 USD
100% Money Back Guarantee
I’ve already shared these lessons with hundreds of doulas, and I’m confident you’re going to love this course! But if it’s not what you expected, no worries at all. If you’re not completely satisfied, just let us know within 3 days of signing up and we’ll give you a full refund, no questions asked. Simple as that.
Frequently Asked Questions
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Start Your Doula Business includes 35 lessons totalling 5 hours and 30 minutes (including bonuses) plus checklists, worksheets, Canva templates and more. With some dedicated time you could probably launch your business in a few weeks, but have lifetime access so you can take as long as you need.
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No, these lessons are already included in Postpartum Education and Care Professional Training. Many of them are in the Business Bonus Module which you can only access after your graduate.
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Start Your Doula Business is a self-paced online business course. It is for people who are already qualified in maternal care (or in training) and want help starting or growing their business. It does not include doula training or access to our educators or other students.
If you are looking for postpartum training, click here. (Includes business and marketing lessons!)
If you want 1-1 business coaching with Julia, click here and scroll to the bottom of the page to submit an enquiry. Very limited spots available!
If you would like 90 days of group coaching and accountability in a community of other business owners, click here. For established businesses only. -
Yes! You could use this course to improve your website, packages or marketing. You will learn how to get more clients, save time and do more work you actualy enjoy.
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Yes. Whilst I personally specialise in postpartum care, I’ve helped all kinds of maternal care business owners, including sleep consultants, independent midwives, birth doulas, pregnancy yoga teachers and more. If you work with mums and want to build and grow your business, this course can help you.
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Yes. I’m Australian, but the basic principals of marketing and selling are universal. I’ve taught business and marketing to people in over 60 different countries, and I’m confident that what you learn will be relevant where ever you live.
BONUS: How to Make Space in Motherhood for Your Dreams
This course is for mothers who want to finally go back to study, write that book, create that course, start that business, step into leadership and (in whatever way works for you!) change the world!!! Your dreams are important too, but many mothers find years and even decades go past with their hopes and dreams always last on a very long list. Ready to get started!?
Get this 2-hour audio course FREE when you enrol in Start Your Doula Business!